First, check out this video of Dr. House speaking to a patient who didn’t know how to use an inhaler. It’s a really good starting point in communicating the fact that there are times when users are just….dumb.
Instead of putting the blame on users and leaving it at that, there are times when it is more sensible and worthwhile to invest in finding the issues our users are facing and uncover root causes of their frustrations. Usability testing to the rescue.
If you ask any UX professional out there on what they think about usability testing, I’m guessing everyone will say stuff along the lines of – Awesome, Absolutely critical, Important, The Qualitative Input we got was priceless.
It’s a great idea, and the sad part is when it stays as an idea, and not part of the product development processes. As a realist, I’m a believer that every piece of investment must be justified and make economical sense, that includes usability testing.
So how do we get buy-in to have it introduced?